8/15/2023 0 Comments Presenting research findings3) Share one - and only one - major point from each chart These transitions can be as important as the conclusions themselves, because you’re drawing the audience’s attention to those conclusions. When you connect data to the essential points it supports, the transition should be explicit and sound like this: Otherwise, the audience won’t process - let alone buy - your argument.” “It’s up to you to make that meaning clear before you click away. They’re about the meaning of the data,” explains presentation design expert Nancy Duarte. “Data slides aren’t really about the data. It’s your job to explain how the data supports your major points. Don’t leave the burden of decoding your data to your audience. In comic book terms, you are Wonder Woman, and data is your magic lasso - a tool that strengthens your impact but has no value until you apply it purposefully. 2) Focus most on the points your data illustrates Ask them, “Can you see this chart clearly?” If the answer is anything but a firm “yes,” redesign it to be easier on the eyes. To avoid the debacle of sheepishly translating hard-to-see numbers and labels, rehearse your presentation with colleagues sitting as far away as the actual audience would. Your audience won’t learn what it can’t see. What is readable on your laptop may be far less so when projected on a screen. This may sound obvious but sometimes you’re too close to your presentation - literally. How you present data can double - or decimate - its impact, so take note of these seven ways to ensure that your data is doing its job. But raise your hand if you’ve ever been confused by a chart you saw at a conference or ever heard a presenter say, “You probably can’t see this diagram well but what it’s showing is…”? What could be a bigger chart fail than the chart itself being rendered useless? Showcasing data may seem simple in the age of PowerPoint, Prezi, Canva, Visme, Haiku Deck, and other nonsensically named technological platforms. Harnessing the power of your company’s data. Make sure you visually highlight the “Aha!” zone, reinforcing the moment by explaining it to your audience. Every valuable chart or pie graph has an “Aha!” zone - a number or range of data that reveals something crucial to your point. Try to avoid abbreviations that aren’t obvious, and don’t assume labeled components on one slide will be remembered on subsequent slides. Give them the best chance of comprehending your data by using simple, clear, and complete language to identify X and Y axes, pie pieces, bars, and other diagrammatic elements. While you’ve been working with the same chart for weeks or months, your audience will be exposed to it for mere seconds. The only data points you should share are those that significantly support your point - and ideally, one point per chart. The quickest way to confuse your audience is by sharing too many details at once. It’s all about how that data is presented. While a good presentation has data, data alone doesn’t guarantee a good presentation.
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